Marketing, PR & Social Media Executive

Job Summary: The Marketing, PR & Social Media Executive’s role consists of design, execution, monitoring and evaluation of Annual Digital Strategy for all channels in line with the annual Marketing strategies for the company. In turn, creating and managing social media strategy, managing all aspects of eCabs website, optimising the company’s presence on all social networking sites and managing its media asset library. The person will be an owner of the creative meta-quality and have very effective implementation skills. S/he will have a very broad and deep understanding of the opportunities and challenges of marketing in the 21st Century and know which ropes to pull and when.

Personal Attributes:

  • Strong Interpersonal skills with the ability to run multiple projects at a time
  • Work efficiently under pressure and meet company deadlines
  • Excellent verbal and written communication across a variety of traditional and digital channels
  • Ability to facilitate and drive collaboration across all levels of the organisation
  • An in-depth understanding of all major social platforms, including Facebook, Twitter, Instagram, YouTube etc
  • Deep understanding of online reputation management as it pertains to social media and review sites
  • Strong analytical skills with the initiative to resolve issues effectively and seek opportunities to improve existing processes
  • Strong strategic and critical thinking
  • Ability to work independently and flexible
  • Attention to detail and accuracy
  • Proactive and resourceful with a ‘can-do’ attitude and problem-solving capabilities
  • A real passion for moving people

Job Requirements:

  • Establishing a fruitful, efficient and effective day-to-day communication with all team leaders, drivers and stakeholders
  • Ensuring brand consistency using brand guidelines and through collaboration with the internal design department
  • Developing and expanding community (influencers outreach); forming key relationships with influencers across the social media platforms
  • Compile and analyse monthly performance reports covering organic, paid and direct booking strategies. Evaluating activity, tweaking current strategies according to results outlining learnings and recommendations for changes in the social media strategy
  • Monitoring trends in social media, ie: tools, applications, channels, design and competitor strategy. 

Essential Duties:

  • Marketing Management
  • Market Research
  • Strategic Planning
  • Media
  • Management
  • Brand Management
  • Budget Management
  • Weekly general management meetings 
  • Monthly reporting. 
  • Public Relations Management
  • Press release generation and dissemination
  • Consistent liaison with press representatives and influencers ensuring best coverage Vs. Rates
  • Content management on websites
  • Dissemination of news to influencers, bloggers, press articles, interactive content
  • Executing PR strategies pertaining to events.

 

Experience:

  • The candidate must have a minimum of 2 years proven experience in the same and/or similar field including;
  • Experience in developing strategies across social media and digital marketing areas
  • Experience in outreach, sales, grassroots, social media, digital PR, buzz building and building sustainable communities
  • You have to be a social media power-user and have a proven background building a quality online following for a business
  • Experience using social media analytics tools and the ability to tweak marketing strategies based on findings
  • Creative skills for contributing new and innovative ideas
  • Ability to create cutting-edge social media and digital marketing content
  • Writing, blogging and proofreading ability
  • Experience with social advertising platforms such as Facebook, Twitter & YouTube
  • Experience in managing website content. 
  • Possession of a Level 5 or higher academic degree
  • Proficient in Adobe software tools such as Photoshop, Dreamweaver, Illustrator and InDesign 

 

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